We are here to help you deliver your growth ambitions, through the development of a clear growth strategy, aligned to focused sales and marketing plans – oriented around two fundamental pillars: We leverage proven sales, marketing and management processes and approaches. Having a great product or brand is not enough. Evaluating what capability exists currently and identifying the strengths and weaknesses. Working with you to put together a clear strategy and plan of engagement to optimise the good and introduce industry best practices. Identifying the activities and processes that are not currently being leveraged, we develop these collaboratively with your teams to improve and evolve their capabilities – in line with your chosen growth objectives and timelines. To have a well articulated value proposition which drives strong awareness across both your distribution channels and target audience. We work within a framework that is intrinsic to creating and sustaining growth Delivering clarity on who your target customer is, validating the potential of this marketplace relative to your growth ambitions and understanding how to position your solution to their needs. Ensuring your value proposition is positioned effectively to your target audience, tailored to your distribution channels and positioned positively vs your competition. Critically, ensuring this is then consistently applied across your sales and marketing delivery and collateral. Building and ratifying that your sales targets are realistic against market potential and against your financial plans and phasings. Focused on delivering profitable growth. Understanding your current teams approach, processes and areas of focus and validating whether these are aligned to the delivery of your growth ambitions – implementing the required steps/developments to take to ensure plan delivery. Making sure your marketing machine is also focused on the same goals and objectives, optimising the positioning of your value proposition – building awareness in your target distribution channels and audiences. Working with your existing sales and marketing capability to ensure the right people are focused on the right activities and objectives within the right sales organisation and roles. Validating that your existing talent is optimised and engaged, building this people leadership capability to retain people long term and co-ordinate the search to find and attract the best talent. Building consistent role profiles that support career development from top to bottom within your sales and marketing organisation and aligning this with quality and relevant training and development. Nic has over 25 years sales and marketing experience in insurance and banking, having worked across multiple products and distribution channels – directing high performing teams in the UK, Europe and global environments. Having spent considerable time driving growth for some of the largest global insurers and banks – Nic is looking to take his experience and support a range of businesses wanting to grow and/or guarantee their revenue and profitability ambitions. “I’m looking to make a difference at the coal face again – helping businesses realise their potential through strong strategic thinking and planning – but most of all working with the teams on the ground and helping them realise their own ambitions by delivering their employers target growth.” Doug has held senior leadership roles in the health insurance and employee benefits advisory sector over the last three decades. Having led mainstream provider and advisory teams at Bupa, Cigna, Mercer Marsh Benefits, Jelf and latterly fast growing independent advisors PIB, Doug’s in-depth market knowledge brings both pre and post acquisition growth experience for our clients. Doug was a Partner and Director serving on the board at MMB, post acquisition and integration of Jelf, JLT, Thomsons Online and Mercer International. Prior roles included MD at Jelf International (pre acquisition by Marsh), Director of Sales at Cigna and Head of Wellness, Intermediary and Corporate Sales at Bupa. This invaluable experience “from both sides of the fence” ensures a 360 view of the health and wellbeing landscape for our practice. “My focus and objective is to lead our consultancy and growth strategy for both our existing and prospective clients, whilst developing our partnership with both established and start-up advisors. This is a very active segment where both providers and advisors play a significant part in delivering high quality wellbeing and advisory services, which in itself is a high growth sector” Highly experienced and competent on all aspects of RFP process and bid management having successfully secured multiple corporate partnerships across different products. Embracing the vendors strategic needs and future direction to outscore the competition with an emphasis on identifying and positioning a company’s USP. Led a project as Board sponsor at Hood Group for successfully diversifying into the UK travel insurance market. Quickly established the position as the leading provider within the Travel Retail sector managing >£50m GWP through securing deals with financial service companies, retailers and lifestyle affinities. Distribution expertise, linking product providers with wholesale and affinity distribution utilising extensive market contacts across company and Lloyds’ markets. Equally familiar with the Direct sales channels, role of price comparison sites and what’s required to be successful over the long term. Qualified Chartered Director and Fellow of the Institute of Directors with extensive experience around Board governance, strategy, finance and leadership. Blending the right mix of support and challenge to startup’s and other companies seeking independent NED or advisor support. Dan has recruited for the insurance industry since 2002. Prior to this he worked in business development and account management roles within the insurance sector, before transferring his industry knowledge to the recruitment market. Dan set up FJN Growth Solutions with Nic Brown in October 2023 after identifying that the insurance market would really benefit from having a specialist Growth Consultancy to enable brokers, insurers and MGAs to realise their full potential and to accomplish their growth aspirations. The idea rapidly turned into a fully functional consulting business where we have successfully brought knowledge and expertise to a wide range of clients. ‘Having partnered with numerous companies over the last 20 years in providing a full recruitment solution, it became apparent that a lot of our clients would really benefit from having an industry experienced specialist consultant to enable them to achieve their ambitions. Recruitment is essential in all growth plans, but, having that additional support of a proven industry specialist to really put plans into action is invaluable. FJN Growth provide this capability on every level’. We are partnered with one of the leading recruitment solutions experts in the UK insurance industry. This is essential when transforming your talent profile and having consistency and alignment between plans and recruitment activity. We work exclusively with this digital agency to support any and all website development or digital /campaign creation that may form part of our sales and marketing engagements. Simon Cooper is a former entrepreneur and FTSE 100 Marketing Director, who now runs a successful people business – Positive Momentum. Simon will support any of our engagements requiring creative approaches to training and development. The Marketing Campaign Company, led by James Simpson, are a public relations, content and digital promotions agency who have been instrumental in supporting Nic in a number of his past roles and organisations. Committing to drive awareness is critical and often overlooked, TMCC always deliver in this space. “Nic worked with us to help define a global partnership model and sales strategy to accelerate our growth. His experience, coupled with the ability to learn our business quickly, structure an approach we can all get behind and deliver has been a breath of fresh air and is already reaping rewards in our revenue ambitions ” ‘We worked with Nic Brown from FJN Growth to help us to review our A&H growth strategy. Nic undertook a detailed market review during which we always found him to be extremely knowledgeable and receptive to considering a range of options as we worked through the process together. The strength of his connections aligned to his experience, especially in the Health market, was a real plus, enabling him to quickly gain access to the right people as we looked to further qualify the strategic direction that we set.’ “We have engaged Nic to support our existing Sales Director and team to improve their structure and approach to sales planning and management. We now have realistic targets, fully owned and engaged with the team and a disciplined governance approach which enables us to report effectively and focus on critical outcomes.” “We built a compelling sales and marketing business case using Nic to help us focus our efforts in evaluating whether we should invest in developing a commercial brokerage. This is now well underway and the thinking was critical to us putting our first foot forward.”
Unlocking the potential of your business
What FJN Growth Solutions does
Enabling Growth
We deliver you the focus, structure and discipline required to meet and exceed your growth ambitions.
Centred on your target customers, we optimise the articulation of your value proposition and work with you to realise distribution excellence.
We have an affiliate network of growth enablers spanning talent identification, media, design, training and development
Enabling people
Motivating and inspiring your current and future talent is critical in embedding a culture of success within your business.
Aligning the right people in the right roles with the right focus – supported by structured and realistic growth targets and objectives. Succeeding in stages
Optimisation
Development
The End Game
Your teams will have confidence in meeting and exceeding targets and having a sales and marketing
capability that is efficient, focused and best in class.
Our approach
Know your audience
Optimising your value proposition
Effective sales planning
Ensuring your sales effort delivers
Aligning marketing effort
Delivering a structure for growth
Motivating People and finding talent
Career framework
Nic Brown
Doug Rice
Paul Firkins
Dan Small
Our support team
References
Andy Walker
Managing Director ditno
Anonymous
SVP - Commercial
Martin Lulham
Mtech
Chris McGowan
Topsail Ltd
Contact us:
enquiries@fjngrowth.co.uk
Tel : (+44) 7464 540388
